The Way of The Laowai

Tyler Johnson

In today’s global economy, many companies are hiring for the wrong reasons. Choosing bright high-achievers based solely on their advanced degrees and diversity can be a significant mistake. To handle your marketing, branding, and sales in a marketplace that literally spans the world, you need a workforce with a deeper understanding and respect for other countries and their cultures.

Based on his years as a “laowai”—an outsider—working in Asia, Tyler Johnson provides valuable lessons on developing the essential soft skills and mindset for doing business with a foreign country and its people. He offers concrete guidance for finding employees with the right experience to maximize your company’s opportunities, both domestically and overseas.

If you’ve been hesitant to expand your business into international markets because you’re uncertain how to navigate the cultural challenges, Laowai can provide the roadmap you need.

Tyler Johnson

Tyler Johnson began as a temp employee for Dell before working his way up to an executive position, and eventually leading a $1 billion Asian business unit. During his decade as Managing Site Director for Dell in Shanghai, he traveled throughout China, India, South East Asia, Australia, and Japan. Tyler has worked with some of Asia’s largest tech firms and has more than twenty years of experience with Fortune 50 executive leadership across the U.S. and Asia. He continues to work in the technology industry and lives in Austin, Texas, with his wife and three kids.

More Lioncrest Work

View All Books