We Are All the Same Age Now
David Allison
Never before has mankind changed so much so fast—but we still rely on outdated demographic stereotypes to understand groups of people and target audiences. Now there’s a better way to discover what matters to the people you are trying to motivate: a brand-new big-data tool that will change audience profiling for everything—forever.
In We Are All the Same Age Now, David Allison, creator of Valuegraphics, explains how you can increase efficiency, create strategies that are eight times more effective, decrease internal politics around decisions, and be better equipped for disruption. He explains what Valuegraphics can do and offers the data samples and tools you need to get started using Valuegraphics immediately. He also shares how to make powerful values-based decisions throughout your organization and how to take your insights further.
It’s time to change the way you see the world—and motivate more people more often—by embracing the power of Valuegraphics.
Press & Praise
"I've read We Are All The Same Age Now and found it really fascinating. It has evolved my thinking and put words to a dramatic cultural shift that I now see every day. I have been telling people that the preferences of generations are shifting significantly. This book shows that preferences have shifted so much that you can no longer predict them based on generations. That shift is changing the world before our eyes--especially cities and the way people wish to live in them."
"We chose to partner with the amazing David Allison and his game-changing Valuegraphics research on shared human values. One year later, we still regularly refer back to his work to remind us of our goalposts, and who exactly [our target client] is. We are in esteemed company, as he partners with brands around the world to use Valuegraphics and do away with our reliance on demographic stereotypes."
