The Face of Digital
Marco Giberti & Jay Weintraub
Face-to-face events, trade shows, and fairs of all sorts have been a main-stay of global commerce reaching as far back as the Holy Roman Empire, but as you know: all empires fall.
Much like Airbnb did to hospitality, Uber to transportation, Facebook to communication, and Alibaba to product sourcing, a new disruptive headwind is setting its sights on the $550 billion dollar per year events industry and will reorganize the industry in ways it has never seen.
In The Face of Digital, heralded entrepreneurs, investors, and advisors, Jay Weintraub and Marco Gilberti, take you behind the scenes of this global commerce-altering disruption in the making, show you what’s already going on, tell what to expect in the future, and help you understand how to prepare.
This book is a must-read for any business whose future earnings rely on face-to-face events.
Press & Praise
"[Marco and Jay] live at the intersection of live events and technology. No one has a better grasp of how innovation in technology continues to impact live events, and how that innovation can drive better engagement for the entire event community. "
"Jay and Marco bring their deep knowledge and experience with "smart" digital marketing to the event world. They are not only investors and participants in technology companies, but have used technology to achieve great wins in the event world. I cannot think of two better individuals to bring us the latest in Digital as it relates to taking face-to-face to ever greater levels success in driving commerce."
"Marco and Jay are the 'go-to' people for insight into technology in events; this book is long overdue."