The B2B Innovator’s Map
Daniel Elizalde
Most new enterprise software products fail to generate a profit. They fail not because of technical challenges, lack of funding, or market conditions. Instead, new products fail because most companies build products that don’t solve a market need, and therefore, customers don’t buy them.
The B2B Innovator’s Map is your practical guide to taming uncertainty and discovering opportunities to develop products your customers will be eager to buy.
By following this map, you’ll always know where you are and what your next step should be through the six stages of the B2B innovation journey to get from idea to your first ten successful customers.
- Strategic Alignment
- Market Discovery
- User Discovery
- Solution Planning
- Prototyping
- Early Adopter
For each stage, you’ll learn actionable tools and techniques to help you understand your market and your customers’ needs, with proven methodologies to verify your solution’s market potential—for customers and investors alike.
Whether you’re a B2B strategist, product manager, investor, or founder, The B2B Innovator’s Map is your accelerated guide for bringing profitable products to market.
Press & Praise
When it comes to product leadership, Daniel is the best in the business. I've had the great fortune to work with him and benefited greatly from his thoughts on product innovation. Luckily, he's put that wisdom into the book you're holding in your hands. Needless to say, Daniel's new book will be a constant companion as I build my next enterprise software product.
Fabulous real-world examples from someone who's been there/done that. Daniel Elizalde has created an excellent guide for anyone navigating the treacherous waters of building enterprise software. I wish I had this book ten years ago; it would have saved me from lots of pain!
Daniel has a unique blend of lean experimentation skills combined with both the worlds of software and hardware. He iterates through complex B2B solutions while speaking in terms that people understand.
