Immersion
Paul Zak
No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences.
Experience designers, marketers, entertainment producers, and retailers have long sought to fill this craving. Now, there’s a scientific formula to consistently create extraordinary experiences. The data shows that those who use this formula increase the impact of experiences tenfold.
Creating the extraordinary used to be extraordinarily hard. Immersion offers a framework for transforming nearly any situation from ordinary to extraordinary. Based on twenty years of neuroscience research from his lab and innumerable client applications, Dr. Paul J. Zak explains why brains crave the extraordinary. Clear instructions and examples show readers exactly how to create amazing experiences for customers, prospects, employees, audiences, and learners.
You can guess if your experience will be extraordinary—or you can apply the insights from Immersion to ensure it is.
Press & Praise
Immersion teaches readers how to move from simply grabbing attention to making an impact by creating extraordinary experiences. Immersion is an excellent playbook for customer transformation.
Staging engaging experiences has long been an art, but in the great Paul Zak's capable hands, you will learn how to apply science to the task, tremendously enhancing your ability to create extraordinary experiences for your customers, your employees, and even yourself.
One of the great problems of the current age is that we have become much more adept at measuring objective things than at measuring the feelings they arouse. Often this means that the targets we pursue are badly misaligned with the things customers truly value. Paul Zak is one of the few people fighting a lonely battle to correct this.
