donothing

Rob Dube

As business leaders, we are so often called to do things: make decisions, fix problems, manage money. But, the irony is, the more we do, the less control we have. Effective leadership requires composition, control, and focus—skills which are all strengthened by learning to donothing.

Years of practicing mindful meditation have helped Rob Dube become an acclaimed entrepreneur, propelling his leadership to new heights. In donothing, he shares his experiences with meditation and silent retreats, the wisdom of other business leaders who have established meditation routines, and scientific studies that prove the positive effects of meditation on the mind, body, and heart. He also teaches you how to meditate—the easy part!—and the best ways to turn a daily practice into a lifelong habit.

Press & Praise

Mark Bertolini, chairman and CEO of Aetna

"We can't be the best version of ourselves unless we show up every day and practice. Rob's idea to 'do nothing' provides clear guidance on how we can accomplish excellence as leaders."

Jack Stack, CEO of SRC Holdings Corporation

"I have always believed in a balanced life. I believe people should work no greater than forty hours a week so they can have time to enjoy all the possibilities outside of work. It's not easy. It requires discipline, courage, and practice. Rob Dubé's book donothing: The most rewarding leadership challenge you will ever take is a guide to help you get there by 'learning to be truly aware and present.'"

Ari Weinzweig, co-owner and founding partner of the Zingerman's Community of Businesses

"Looking to make your life more rewarding? Improve your leadership effectiveness? Reduce mistakes and increase your sense of well-being? Cut down turnover and improve staff satisfaction? The answers to all of these, and more, are right in Rob Dubé's wonderful new book. donothing details the benefits of meditation, gets you started on how to do it, and shares very down-to-earth tips on how to stick with it. This book is guaranteed to leave you wondering why you've waited so long to start!"

Rob Dubé

Rob Dubé started by selling Blow Pops out of his locker and is now president and co-founder of imageOne, which was ranked as one of Forbes‘s Best Small Companies in America in 2017.

Throughout his twenty-six years of experience, Rob has focused on delivering extraordinary experiences that positively impact the lives of his team members, customers, and the community, earning imageOne industry success and accolades for exceptional company culture.

Rob has been an avid meditator for twelve years and is the founder of the donothing leadership retreat. His writing has been featured in Forbes, Thrive Global, and EO Octane.


More Lioncrest Work

View All Books