Becoming a Privacy-Centric Marketing Organization
Lucas Long, Michael Loban, Alex Yastrebenetsky, and Kent Oldham
As marketing, analytics, legal, and IT professionals at enterprise organizations know, the new privacy-centric reality is here. Consumer expectations and government regulations for the collection and management of user data have shifted dramatically, forcing companies to adapt their data collection and governance strategies.
In the second book of the bestselling Crawl, Walk, Run series, privacy-centric digital marketing leaders Lucas Long, Michael Loban, Alex Yastrebenetsky, and Kent Oldham present a sustainable framework for respecting consumer privacy while pushing your company to new heights. Because it’s not enough to be legally compliant, you’ll learn how to renovate your data approach with a formula for creating stronger customer relationships. Crawl, Walk, Run is a must-read for anyone ready to build a durable, long-term marketing data strategy and prepare for the privacy-centered present and future.
Press & Praise
Consumer expectations of privacy and government regulations are reshaping the way advertisers approach their day-to-day work. The InfoTrust team provides insight into the new marketing reality and actionable steps readers can take to be more successful today.
The fear of the unknown can be paralyzing for a business and their partners, but as the InfoTrust team illustrates, the unknown can be an opportunity (and advantage) for those who mindfully plan ahead.
Long, Loban, Oldham, and Yastrebenetsky combine their diverse professional experiences to help enterprise organizations understand where to start when it comes to privacy, as well as a roadmap for maturing their own expertise in the space. A must-read for all marketers going forward to understand the dos and don'ts of personal data collection.