Be The Go-To
Theresa M. Līna
Are customers failing to see what sets your brand apart, pushing your prices (and margins) down? Healthy prices and profits are a company’s lifeblood, critical for funding current operations and future growth. Yet too many businesses look alike and are then forced to compete on price alone. Instead, they should aim for clear, sustainable differentiation, owning the market as the enduring Go-To brand.
Theresa M. Līna will help you escape the commodity trap.
In Be the Go-To, Theresa reveals a groundbreaking, step-by-step approach called the Apollo Method for Market Dominance. It’s a detailed, pragmatic recipe for becoming your market’s Go-To brand, brought to life through fascinating, behind-the-scenes stories from the Apollo Space Program, Tesla, Disney, Apple, Lego, Salesforce, Amazon, REI, and more.
Use her four pillars of sustainable differentiation to call your own moonshots and dominate markets for highly profitable growth. If you want to drive game-changing solutions into your markets and deliver results that have customers flocking to you, this entertaining and well-researched strategy playbook will help you develop your own plan for becoming the Go-To!
Press & Praise
"Clear, sustainable differentiation is the key to long-term, profitable growth in competitive markets. Here, Theresa is offering a straightforward, four-part plan for getting there. All you have to do is implement it."
"Learn how to stop competing on price and leaving money on the table. Finally, there's a book that offers a simple path to higher revenues and gross margins."
"I've personally learned so much from Theresa about how to achieve and sustain differentiation and market leadership, and I am so glad that she is sharing her vast wisdom on strategy with the world. This book brilliantly shows what it means to be the "go-to" in a crowded marketplace, using compelling examples that really bring the ideas to life."
