None of Your Business

Shawn Dill & Lacey Book

When you provide a service you believe in—one with the power to change lives for the better—you’ll approach your work with a sense of joy. The business side of things, however, might be a different story. Most of us weren’t taught how to run a business when we learned our craft, so a few years in, you might be short on clients and light on revenue. The thought of marketing yourself to attract new business feels like a step outside of integrity you don’t want to make. It doesn’t have to be this way, though.

When you learn how to communicate your value to the world, everything changes.

In None of Your Business, Shawn Dill and Lacey Book share strategies on marketing, sales, mindset, and entrepreneurship that will help you reach more people, grow your business, and create the lifestyle you’ve always dreamed about. You’ll see that adding new clients is about sharing your heart and learn that success is not about taking from the world, but rather giving back what you get to support those who supported you.

Shawn Dill & Lacey Book

Dr. Shawn Dill is a 1995 graduate of Logan College of Chiropractic and is CEO of The Specific Chiropractic Centers. He also offers consulting services to entrepreneurs and healthcare professionals through his website, ShawnDill.com. Shawn is founder of The Black Diamond Club, a community committed to mentoring, motivation, and business development for service professionals, and is a Book Yourself Solid® Certified Coach, having trained under bestselling author Michael Port. A highly sought-after speaker, Shawn makes numerous international appearances every year and has been featured on radio and television programs in countries around the world.

Dr. Lacey Book is passionate about helping service professionals reach more people through marketing, sales, and mindset strategies. She accomplishes this with her husband through The Black Diamond Club. Lacey loves coaching service professionals who are just starting their businesses. She is an international speaker and gives back by coordinating three mission trips to other countries every year.


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