Viva the Entrepreneur

Brian Requarth

The entrepreneurial journey is lonely—especially if you’re looking to start a business in Latin America, where opportunities are ripe but resources are scarce. Brian Requarth is well acquainted with the challenges unique to this part of the world, having grown Viva Real from two people to over 500 employees, and tens of millions in dollars of revenue.

Now, Brian wants to help demystify the obstacles you’ll face, teach what you won’t learn in business school, and offer you inspiration and encouragement on your journey.

Viva the Entrepreneur shares the lessons Brian learned while building his company. He shows how to manage your own psychology and your operations, be it working with co-founders, building a culture, or managing a board of directors. Brian also reveals the secrets of scaling a business and best practices for raising venture capital in Latin America. You will develop an understanding of the most critical parts of an investor term sheet, and gain perspective into the inner workings of the venture capital game.

Press & Praise

David Vélez, CEO, Co-Founder of Nubank, and former investor at Sequoia Capital

"If you are looking to build a venture-backed startup in Latin America, Viva the Entrepreneur is an invaluable resource that sheds light on the journey as a founder. Brian includes an authentic account of the ups and downs of building a startup while including important insight about the process of founding, scaling, and raising venture capital. Having been a venture capitalist before I built Nubank, this book provides a helpful perspective from the vantage point of a founder and investor."

Mike Krieger, Co-Founder of Instagram

"One of the things that makes Silicon Valley so successful is the willingness to share experiences and help others. Viva the Entrepreneur doesn't try to have all the answers but instead shares a relevant perspective about startup life in Latin America. Whether you are launching your business in São Paulo, Mexico City, or San Francisco, this book is full of important content as you raise capital to scale your company."

Stelleo Tolda, COO of Mercado Libre

"The Latin American startup scene has dramatically evolved since we started Mercado Livre back in 1999. It's been over twenty years now and so much has changed. The startup ecosystem is more mature, and Latin America is full of incredible founders building the next era of startups. Viva the Entrepreneur is a resource designed to help entrepreneurs navigate the challenges of building a venture-backed company."

Brian Requarth is the co-founder and former CEO of Viva Real, a leading proptech business in Brazil. He merged the company with ZAP Imóveis (owned by Grupo Globo) and became the Chairman of Grupo ZAP. Brian raised $74 million in venture capital funding for Viva Real, which sold for $550 million dollars. He now invests in the most promising tech companies in Brazil and Latin America as an angel investor. He is dedicated to empowering the next era of entrepreneurs in the region. His new company, Latitud aims to democratize access to everything an entrepreneur needs to succeed. Our fellowship brings together the top entrepreneurial minds and most experienced tech operators across Latin America to learn from each other, and obtain hands on mentorship from top experts in the region and Silicon Valley.

More Lioncrest Work

View All Books