Break the Wheel

Jay Acunzo

Our world is flooded by advice, ideas, and experts, but we shouldn’t make decisions based on “best practices.” Instead, we should do what works best for us, building careers and companies with the sort of clarity that leads to exceptional work. Only, first, we need to escape the endless cycle of stale approaches and trendy tactics that holds us back. We need to Break the Wheel.

In this quick-hitting, powerful book, keynote speaker and podcaster Jay Acunzo hands us a sledgehammer. With a diverse range of real-world stories, Break the Wheel offers a simple but powerful way to think for yourself when surrounded by conventional thinking. Along the way, Acunzo offers six fundamental questions to ask in any situation to start making the best possible decisions, regardless of the best practice.

Stop relying on generic advice. With this book, say goodbye to average work and hello to doing your best.

Press & Praise

Amber van Moessner, Director of Content Marketing, New York, NY

"Acunzo's writing and storytelling are unmatched in the generally droll B2B space. He finds unique ways to inspire, enlighten, and reinvigorate an audience who can be easily burnt out and underappreciated in their creative tasks. Jay has created a tribe and a community around daring to be great and defying best practices in a world that thrives on mediocrity."

Andrew Davis, Author and Keynote Speaker, Boca Raton, FL

"I love Jay's enthusiastic style, his big ideas, and his willingness to challenge and change the world. He's not afraid to say what others won't in a way others can't. No one tells a story like Jay, and the lessons...OH...the lessons."

Melissa Stevens, Director of Digital Marketing, Boston, MA

"It sounds so cheesy to say, but Jay's words light my soul on fire and just make me want to do amazing things. His writing is a manifesto for rediscovering and unleashing passion and pride for the work we're all doing."

Jay Acunzo

Jay Acunzo has served as a digital media strategist at Google and held multiple leadership positions at high-growth technology companies, including HubSpot. He spent three years as VP of Brand for the venture capital firm NextView before founding Unthinkable Media, which creates original series with B2B brands. He’s been named to Boston’s “50 on Fire” list and has been cited in the New York Times, The Washington Post, FastCompany, Fortune, Entrepreneur, and more. Jay currently writes the weekly newsletter “Damn the Best Practices,” hosts his narrative-style podcast Unthinkable, and travels the world as a keynote speaker.

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