F#ck Content Marketing

Randy Frisch

F#ck Content Marketing isn’t a book for content marketers.

Instead, it’s for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands.

Randy Frisch will push you to rethink how you approach content for complex buyer journeys. The current mindset is all about volume—the more content created, the better. But the reality is that almost 70 percent of content created within an organization is never used, and there’s little point investing in content marketing if you’re not leveraging the assets you create.

In this book, Frisch unpacks the Content Experience Framework, arming your organization to deliver personalized experiences that leverage your content to engage your audiences at scale—as well as identify and ramp up the key players in your organization who need to own this process.

Randy Frisch

Randy Frisch has defined and led the content experience movement, prompting marketers to think beyond content creation and focus on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Tour.

Randy is the CMO and Co-Founder at Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer journey. He is also a host of the Conex: The Content Experience Show podcast, a keynote speaker, and was named one of the Top 50 Fearless Marketers in the world by Marketo, and as you can tell by the title of this book, he’s been known to swear sometimes.

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