The Selling Formula

Brian W. Robinson

If you’ve ever wished you could open up a book about selling and find the exact phrase or idea that could instantly change your sales outcome, then look no further. In The Selling Formula, Brian W. Robinson gives you five powerful steps that he’s meticulously developed, tested, and used for over 20 years as a top-performing sales professional and marketing innovator–steps that are proven to increase sales instantly and dramatically.

Plus, you’ll discover the top-ten most powerful selling phrases you should be using right now, how to overcome the fifteen most common selling challenges, and the keys to becoming a selling master.

The Selling Formula will empower you with greater confidence, clarity and closing power so you can get more deals done, and have a greater impact in your life and the lives of others.

Brian W. Robinson

Brian W. Robinson has worked in sales and marketing with some of the best-known companies in the world, including Coca-Cola USA and Johnson & Johnson. Upon leaving his corporate career, he helped launch a successful start-up where he was the first person in the history of the industry to sell more than one million dollars in business in twelve months—entirely by phone. His more than two decades’ worth of in-the-trenches, battle-tested, face-to-face and phone-presentation knowledge can benefit virtually anyone, from Fortune 500 companies to entrepreneurial ventures.

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