Name: Post-Acquisition Marketing
Author: Shiv Narayanan

About the Book

When you’re acquired by Private Equity, the first one hundred days are critical. You need to grow revenue faster, be more profitable, and integrate additional companies, all while getting buy-in from investors. In this environment, ramping up your sales pipeline is a major component of meeting board expectations. In Post-Acquisition Marketing, Shiv Narayanan reveals how PE-backed companies can leverage marketing to scale faster and deliver on the investment thesis. With Shiv’s proven framework, you’ll learn exactly how to leverage data to secure a larger budget for marketing and drive more top-line revenue growth than ever before.

Praise

“In my twenty-plus years of investing, Shiv is the best marketing strategist I have ever met. This book is a must-read for any private equity investor or CEO wanting to accelerate growth in a B2B technology business.”

— Bryce Youngren, Managing Partner at Polaris Partners

“Every CEO of a PE-backed company should read Post-Acquisition Marketing. Shiv opened my eyes to the power of rethinking marketing alignment and accountability. We followed the road map laid out in this book to turn marketing into a force-multiplier for revenue growth. The results are undeniable.”

— Bill Hayes, CEO at Top of Mind

“I've seen the power of Shiv's framework firsthand inside two PE-backed software companies where moving with speed using a data-driven revenue generation model was critical. Post-Acquisition Marketing is a how-to guide for B2B executives looking to understand the 'why' behind what budget to allocate to marketing.”

— Kelly Connery, President at OEConnection

About Shiv Narayanan

Shiv Narayanan is the Founder and CEO of How To SaaS, a management consulting firm that helps private equity firms and their portfolio companies drive enterprise value with marketing. Previously, Shiv was the CMO of Wild Apricot, which was acquired by Rubicon Technology Partners in 2017 and flipped to Pamlico Capital in 2018. Shiv is also an advisor and mentor to technology startups from accelerators like Y Combinator, Techstars, 500 Startups, and the Kellogg-Schulich Executive MBA Program.