AI Marketing Blueprint

AI Marketing Blueprint

by Shiv Narayanan

About the Book

Companies everywhere are missing their revenue targets. The old playbook of driving inbound traffic and pipeline is rapidly becoming more expensive, competitive and less impactful. Because in an AI-first world, most of the buyer journey is invisible. AI platforms are helping customers educate themselves without ever interacting with you or your business in any way. This shift means companies need to rethink their Go-To-Market strategy and lean into activities that increase their visibility, authority and referenceability. AI Marketing Blueprint delivers a clear, practical and evergreen framework highlighting the 7 New Rules CEOs, Investors and Revenue Leaders need to focus on to drive pipeline and revenue in a world with AI.

Shiv Narayanan

About Shiv Narayanan

Shiv Narayanan is the Founder and CEO of How To SaaS, a management consulting firm that works with leading private equity investors, founders, CEOs, and revenue leaders to transform their companies and scale their enterprise value. He has helped B2B companies create hundreds of millions of dollars in pipeline and revenue with marketing, demand generation and content. Shiv is also the two-time bestselling author of Post-Acquisition Marketing and Exit-Ready Marketing, and the host of the Private Equity Value Creation Podcast. Previously, he served as the CMO of Wild Apricot, which was acquired by Rubicon Technology Partners in 2017.

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