One to Ten
Here’s a little secret: Most tech startups get to One.
They build a product, land some customers, and close funding. The harder part? Getting from One to Ten.
Tech founders struggle to progress past early adopter customers and founder-led sales—to grow from a scrappy group in which everyone just pitches in to building out an executive team and a well-functioning organization.
They struggle to go from One to Ten, from Startup to Scaleup.
To be able to scale, tech startups must achieve Product Readiness, build a Repeatable Sales Machine, and scale their Human Capital.
In One to Ten: Finding Your Way from Startup to Scaleup, B2B tech entrepreneurs will discover the tools, frameworks, and principles they need to overcome the inevitable growing pains and plot their own path to Ten and beyond.
Press & Praise
Rags was instrumental in helping Brightcove go from one to one hundred. Startup founders will greatly benefit from the stories and lessons in this book.
One to Ten is core reading for founders trying to accelerate their startups toward escape velocity. From sales to operations to goal setting, One to Ten is packed with gems to help founders scale.
One to Ten is incredibly spot-on, and it's a valuable "how to" guide for entrepreneurs. In addition to picking up handy tactics, you'll get a clear picture of how others have succeeded and failed at blocking and tackling growing ventures at this stage. At my own ventures, I've directly witnessed many of the same dynamics at play, so the book completely resonates with my experiences. You'll find that the chapters fly by in this well-written and engaging firsthand account. Both new founders and serial entrepreneurs will enjoy and benefit from One to Ten.