You’re Not a Vanity Purchase

James Marotta

“Am I crazy, Doctor? Am I vain? Why do I care so much?”

After fifteen years as a facial plastic surgeon, Dr. James C. Marotta has repeatedly heard patients express shame and guilt about wanting to change their appearance. They second-guess themselves and worry about seeming superficial. They’re afraid of being judged by friends and family. If you’re considering plastic surgery, you’re probably experiencing the same tumultuous emotions.

You should not have to feel bad about wanting to look good.

You’re Not a Vanity Purchase offers a deep dive into history, sociology, and psychology to show why plastic surgery is a form of empowerment, not pride. The drive to look good is about far more than vanity. It’s about being psychologically healthy, fulfilled, and confident. Using extensive research and case studies, Dr. Marotta offers support and teaches you how to ditch the guilt.

Don’t listen to the naysayers. Changing your appearance can change your life.

Press & Praise

Rich Castellano, MD, facial plastic surgeon and Wall Street Journal bestselling author of The Smile Prescription

"Considering facial plastic surgery? Dr. Marotta's book offers a candid and insightful description of plastic surgery in today's world. He is known for his integrity and superior patient outcomes, and he is a leader in our industry."

Brittany Burhop Fallon, Beauty Director, NewBeauty Magazine

"You're Not a Vanity Purchase is a modern exploration of the link between inner and outer beauty and a clear reflection of Dr. Marotta's expertise."

B-Lashes, reality TV personality

"Dr. Marotta is one of those people whose words are as powerful as his presence. When Dr. Marotta speaks, I listen."

Dr. James C. Marotta is a dual-board-certified facial plastic surgeon on Long Island, New York, with degrees from some of the world’s finest institutions, including Columbia and Yale Universities. Dr. Marotta is a fellow of the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), and since 2013, he has consistently been named the Best Cosmetic Surgeon on Long Island. Dr. Marotta has appeared in a variety of TV and print media, including Harper’s Bazaar, Huffington Post, and Fox 5 NY.

While he is deeply dedicated to his work, family remains the center of Dr. Marotta’s life. He enjoys spending time with his wife and two children, traveling, playing sports, and cooking.


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