Your Brand Should Be Gay (Even If You’re Not)
What made you pick up this book? Perhaps you’re wondering why your brand should be gay. Or maybe the pink covered book jacket grabbed your attention? Did the idea of uncovering the art and science of creating an authentic brand pique your curiosity? Maybe it’s all of the above.
Whatever the case, the book made enough of an impression that you picked it up and are now reading these words. What this moment demonstrates is the idea behind what an authentic brand is all about—owning a perception in the marketplace that compels people to take action.
In Your Brand Should be Gay (Even if You’re Not), Re Perez—seasoned Brand Strategist, keynote speaker, CEO and founder of Branding For The People—uses real-life case studies and behind-the-scenes stories to challenge your understanding of branding, demonstrate the transformational impact of authentic brands, and share his proven branding process that has helped his clients shift from unknown to celebrity-like status. Pre-revenue to multi-millionaire. Ashamed to proud. Outdated to cutting-edge. And, embarrassingly inauthentic to courageously authentic both in life and in business.
Press & Praise
"The new rules for branding in the 21st century come down to one word: authenticity. Re Perez's book provides a beautiful blend of the art and science of branding, whether you're a global enterprise or an emerging entrepreneur who's disrupting the status quo."
"From my experience working with eight-figure companies--the ones that grow every year--it has everything to do with their brand. Re Perez has helped many of my friends build powerhouse brands. I strongly recommend you figuratively, 'come out of the closet' and devour this book right away."
"This book, like its author, is unique and full of amazing insights. Re Perez provides small business owners and marketing teams with actionable branding insights and a proven methodology to transform your brand and dominate the market."