You Don’t Have to Be Ruthless to Win
Jonathan Keyser
When Jonathan Keyser entered the cut-throat, dog-eat-dog world of commercial real estate brokerage, he became the worst version of himself and hated himself because of it.
Then one day, Jonathan decided he’d had enough. He realized he was sacrificing his values in pursuit of success, and that he needed to stop. He abandoned his ruthless ways and reinvented himself as a selfless leader, which skyrocketed his brokerage firm to eight figures.
In this brave and raw book, you’ll go inside the ferocious world of commercial real estate, and see Jonathan transition from a ruthless, money-hungry broker to a selfless servant at the helm of a rapidly growing, industry-disrupting brokerage firm.
But this book isn’t really about him—it’s about you.
In this book you’ll learn how you can activate selflessness in your life, and see how and why this counterintuitive strategy can create extraordinary, long-term success in your own business.
Press & Praise
"This is one of those rare and wonderful books that has the ability to transform your business and personal success. I highly recommend it."
"Business is changing. It doesn't have to be ruthless, and thankfully, Jonathan Keyser is showing us another way."
"How's this for a business strategy? Do good deeds for every person you meet and don't ask for or expect anything in return. Sound crazy? Then read this book. Jonathan Keyser has built his whole company around '"selfless service,'" and it has worked brilliantly."
