You Don’t Have to Be Ruthless to Win

Jonathan Keyser

When Jonathan Keyser entered the cut-throat, dog-eat-dog world of commercial real estate brokerage, he became the worst version of himself and hated himself because of it.

Then one day, Jonathan decided he’d had enough. He realized he was sacrificing his values in pursuit of success, and that he needed to stop. He abandoned his ruthless ways and reinvented himself as a selfless leader, which skyrocketed his brokerage firm to eight figures.

In this brave and raw book, you’ll go inside the ferocious world of commercial real estate, and see Jonathan transition from a ruthless, money-hungry broker to a selfless servant at the helm of a rapidly growing, industry-disrupting brokerage firm.

But this book isn’t really about him—it’s about you.

In this book you’ll learn how you can activate selflessness in your life, and see how and why this counterintuitive strategy can create extraordinary, long-term success in your own business.

Press & Praise

Keith Ferrazzi, New York Times bestselling author of Never Eat Alone

"This is one of those rare and wonderful books that has the ability to transform your business and personal success. I highly recommend it."

John Mackey, CEO and co-founder of Whole Foods

"Business is changing. It doesn't have to be ruthless, and thankfully, Jonathan Keyser is showing us another way."

Bo Burlingham, Forbes contributor, former Inc. editor, and bestselling author of Small Giants and Finish Big

"How's this for a business strategy? Do good deeds for every person you meet and don't ask for or expect anything in return. Sound crazy? Then read this book. Jonathan Keyser has built his whole company around '"selfless service,'" and it has worked brilliantly."

Jonathan Keyser

Jonathan Keyser launched KEYSER in 2013 with the mission of reinventing and transforming the commercial real estate brokerage industry through selfless service. Representing thousands of companies globally across multiple industries, KEYSER is one of the largest and fastest-growing commercial real estate firms of its kind in the country. A best-selling author, national speaker, regular media contributor, and strong supporter of the Conscious Capitalism movement, Jonathan is actively working toward the upcoming launch of The Keyser Institute to inspire, train, and equip the next generation of selfless leaders.

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