The True Competitive Advantage

Dan Silvert

Every professional relationship contains hidden potential that can unlock opportunities for growth and enrich our careers. However, our mistaken explanations for other people’s behavior often get in the way. We simply misread why people say and do the things they do. To truly make the most of our relationships with our colleagues, we need to learn how to be as emotionally intelligent as we are intellectually competent.

In The True Competitive Advantage, Dan Silvert draws on his expertise as an executive coach and strategic advisor to demystify the workplace behaviors of your colleagues through four colorful metaphors–Eagle, Parrot, Dove, and Owl. Dan shows how to easily identify each bird type and predict how they are likely to behave in a wide range of workplace situations.

Dan’s first-rate tips and tried-and-true advice will enable you to choose the right responses to your colleagues, improve relationships, lower your stress, and enhance your quality of life.

Press & Praise

Marshall Goldsmith, bestselling author of What Got You Here Won't Get You There

"An important read for anyone who understands the value of relationships as a success driver."

Andy Glaub, SVP and Director of Aflac U.S. Sales

"This book provides a blueprint for maximizing your greatest asset: the people who surround you."

Neal Walker, CEO of Aclaris Therapeutics

"Our organization has benefited greatly from the insights provided in The True Competitive Advantage."

Dan Silvert

Dan Silvert is a behavioral style expert, sought-after speaker, executive coach, and the president of the Velocity Advisory Group. He has spent the majority of the past two decades demonstrating how important good relationships are to good business. He has consulted for companies such as Adidas, AFLAC, Dow Jones, L’Oreal, Pfizer, and the Department of Homeland Security, among others. Dan’s first book, Taking Flight, has been published in nine languages.

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