The Second in Command

Cameron Herold

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As founder and CEO, you’re used to making all the decisions, but the business you have isn’t yet the one you envision. You need a COO—someone who can help build the company you don’t know how to build on your own.

The Second in Command is your go-to guidebook when you’re ready to scale up. Cameron Herold details every aspect of the process, from knowing when you need to hire a COO, through identifying and hiring the right candidate, to successfully onboarding and working with them.

The Second in Command reveals the benefits COOs bring to companies and explores the many ways a COO mastermind or COO forum can help grow your COO’s skills. You’ll meet the different types of COOs and understand the role each type plays. Discover how to bring a COO into your company with the least disruption and avoid common problems before they arise. There is no need to go it alone.

Press & Praise

Joe Polish, Founder of Genius Network

If you want to multiply your success and make your vision a reality, I cannot recommend this book highly enough. This book is a roadmap for founders and CEOs to find a solution to what plagues them the most and causes endless frustration. This is advice and a proven formula. Cameron Herold is probably the most qualified person in the world to guide you on what to do, as he has guided countless others to do the same.

Rich Karlgaard, publisher, Forbes magazine

Cameron is today's CEO whisperer.

Verne Harnish, Founder of Entrepreneurs' Organization (EO) and author of Scaling Up (Rockefeller Habits 2.0)

Running a business is ultimately about freedom. And Cameron's understanding of how companies can leverage the role of a COO can give you that freedom. I've known Cameron and the companies he's helped scale up since 1998. The Second in Command is a must-read.

Cameron Herold is “the COO Whisperer.” He is founder of the COO Alliance and the Second in Command podcast. By age thirty-five, Cameron had helped build his first two $100 million companies. By forty-two, he had engineered 1-800-GOT-JUNK?’s spectacular growth from $2 million to $106 million in revenue in just six years.

An in-demand speaker, best-selling author, mentor, and coach, he has shown hundreds of clients globally how to double both their revenue and profit in three years or less. He is the top-rated lecturer at EO/MIT’s Entrepreneurial Masters Program and a powerful speaker at entrepreneur and leadership events online and in-person globally.

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