The Sales EDGE

Gene McNaughton

The Sales EDGE reframes your and your sales team’s approach to business-to-business sales so you can solve those problems and deliver sales success. Author Gene McNaughton developed the EDGE selling process from his 25 years in the trenches as a salesperson, sales manager, and sales consultant training thousands of salespeople. His game-changing strategies and tactics are required reading for any executive, manager, or salesperson responsible for driving revenue and closing new business. This comprehensive, step-by-step how-to guide creates a new paradigm in B2B sales, and makes traditional selling techniques look antiquated, outdated, and downright ineffective. The Sales EDGE delivers a methodology and a plan to help you build a sales team that delivers.

Gene McNaughton

Regarded as one of the nation’s most effective business growth experts, Gene McNaughton has spent more than 25 years generating top results for Fortune 500 companies, including helping grow Gateway Computers from a small company to an $11 billion international powerhouse. A consultant, public speaker, and sales trainer, Gene McNaughton created a path for new sales techniques and expert methods of influence, and he challenges his audiences to travel confidently with him on that path.


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