The Product Mindset

David DeWolf & Jessica Hall

In the digital economy, businesses need to adapt quickly to satisfy customers’ constant demands for new and updated products. But too many organizations are held back by antiquated IT mindsets that separate developmental groups from the rest of the team. To stay ahead of the competition, you need to embrace enterprise-wide thinking that gets everyone—from engineering to the C-suite—on the same page and speaking the same language.

The Product Mindset approaches product development from a bold, new direction, based on a shared internal outlook that drives focus, speed, experimentation, and innovation from a wide variety of stakeholders. David DeWolf and Jessica Hall provide you with all the tools you’ll need to revitalize your company’s methodologies, reframe its culture, and help your company thrive in the digital marketplace.

If your business is shackled to an IT mindset, break free from the past and discover the fast track to future success.

Press & Praise

Kevin Harrington, original "shark" on the hit TV show Shark Tank

"I'd tell every entrepreneur I know that The Product Mindset is required reading. It offers concise recommendations for how a company can set itself up to succeed in the digital economy."

Michael Hyatt, New York Times bestselling author, CEO of Michael Hyatt & Co.

The Product Mindset isn't just another business book—it's a refreshingly pragmatic guide to building a successful company with a thriving culture that revolves around product development and customer relationships."

Gary Shapiro, CEO of Consumer Technology Association

"David and Jessica's endeavor to equip companies with the tools and perspective to succeed in the evolving future of our digital environment is a worthwhile and essential read. Ninja Innovators everywhere must pick up The Product Mindset."

David DeWolf

David H. DeWolf is founder and CEO of 3Pillar Global, a company that builds digital products for Carfax, Equinox, National Geographic, and many other industry-leading clients. He’s a columnist for Fortune and Inc. magazines; has been featured in Fast Company, Forbes, and Entrepreneur, among others; and has received dozens of honors and awards in little over a decade in business

Jessica Hall

Jessica S. Hall is vice president of product strategy and design for 3Pillar Global. Her work has been recognized by the Web Marketing Association, the American Association of Museums, the Webby Awards, Time, Graphic Design USA, Forbes, and the Washington Post.

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