The Product Mindset
David DeWolf & Jessica Hall
In the digital economy, businesses need to adapt quickly to satisfy customers’ constant demands for new and updated products. But too many organizations are held back by antiquated IT mindsets that separate developmental groups from the rest of the team. To stay ahead of the competition, you need to embrace enterprise-wide thinking that gets everyone—from engineering to the C-suite—on the same page and speaking the same language.
The Product Mindset approaches product development from a bold, new direction, based on a shared internal outlook that drives focus, speed, experimentation, and innovation from a wide variety of stakeholders. David DeWolf and Jessica Hall provide you with all the tools you’ll need to revitalize your company’s methodologies, reframe its culture, and help your company thrive in the digital marketplace.
If your business is shackled to an IT mindset, break free from the past and discover the fast track to future success.
Press & Praise
"I'd tell every entrepreneur I know that The Product Mindset is required reading. It offers concise recommendations for how a company can set itself up to succeed in the digital economy."
The Product Mindset isn't just another business book—it's a refreshingly pragmatic guide to building a successful company with a thriving culture that revolves around product development and customer relationships."
"David and Jessica's endeavor to equip companies with the tools and perspective to succeed in the evolving future of our digital environment is a worthwhile and essential read. Ninja Innovators everywhere must pick up The Product Mindset."
