The Nuclear Effect

Scott Oldford

A nuclear chain reaction is one of the most powerful forces known to mankind. Its energy feeds other reactions, creating endless possibilities for self-sustaining growth. Imagine harnessing this kind of energy in business—what if you could create your own nuclear effect?

It’s easy to feel trapped when you start an online business, stuck in a tug-of-war between success and the requirements for continued growth. The more you progress, the more money you need. Your company’s bank account mirrors your own emotions in a rollercoaster of inconsistency and instability—you’ve left the rat race, only to find yourself on a 6- or 7-figure hamster wheel.

In The Nuclear Effect, Scott Oldford shows you how to free yourself from this cycle, scale a profitable, multimillion-dollar business, and keep the money you make. By following Scott’s 6 pillars of sustainable growth, you will create the momentum your business needs to become an unstoppable force.

Press & Praise

Todd Herman, author of The Alter Ego Effect

"Scott has the uncanny ability to scale online businesses at remarkable speeds; this book shows how."

Alex Charfen, CEO of CHARFEN

"Today, learning can be dangerous. Too many people are teaching what they hope will work and not what they've proven works. Scott has been there, done that, and done it again. The Nuclear Effect will give you the type of momentum that entrepreneurs live for."

Kevin Lane Keller, E.B. Osborn professor of marketing, Tuck School of Business at Dartmouth College

"With a sharp eye and a wealth of practical experience, Jon Bostock's message of sustainable innovation is powerful and compelling. Inspiring and insightful, The Elephant's Dilemma can change lives and careers for the better."

Dennis Yu, CEO of BlitzMetrics

"Think about being able to download an entire operating system into your brain. That is what Scott has created for online businesses. Years and years of experience and mentoring combined is exactly what you're getting."

Scott Oldford

Scott Oldford is a mentor, investor, and advisor for successful online businesses. He’s also the creator of The Relevancy, Omnipresence and Intimacy Marketing & Sales Method, 6 Pillar Framework, and REwired, all systems that help entrepreneurs scale their businesses and generate sustainability. After successfully developing nine companies, Scott has mentored thousands and helped many businesses reach the multimillion-dollar mark.

Scott’s work has been viewed by millions of entrepreneurs and has been featured online in Forbes, Inc., SUCCESS, Entrepreneur, Money Magazine, Fortune, Business Insider, and ABC. He lives in Northern California with his wife, Libby Crow, a fellow entrepreneur and podcast host of Behind the Dream, and their long-haired dachshund, Cooper.

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