The Next Normal

Greg Giuliano

Managers run the present.
Leaders shape the future.

Creation is disruptive: something will end, and something new will take its place. Minimizing that disruption takes leadership that can create alignment, develop the capacity for growth, and ensure a high degree of coordination.

In The Next Normal, Greg Giuliano provides an actionable framework for anyone who wants to rethink, reset, and renew their leadership to make a bigger impact, engage their people, and lead more successful transformation.

Discover an approachable, replicable, and scalable management system to improve your transformation process. Rethink your approach to leadership, and create a plan to make a bigger impact. Elevate your team’s engagement and performance while accelerating organizational transformation and shaping your future.

Based on more than twenty years of experience working with senior leadership, The Next Normal lays out clear principles, practices, and processes that anyone willing to step into leadership can adopt, adapt, and apply to transform organizations and create their own next normal.

Press & Praise

Marshall Goldsmith, author of the New York Times bestseller Triggers

The Next Normal is a must-read for anyone who wants to create a team and organization that values leadership, empowerment, and accountability. In an approachable and lighthearted manner, Greg Giuliano combines first principles of leadership and change with a practical and actionable team management system that can scale to renew your organization.

Todd Burger, Chief Experience Officer, AAA Northern California, Nevada, & Utah

My job as a leader is to make things better for the organization, my team, and each person. Greg's coaching helps me set my teams up for success. His lessons are simple and straightforward. And he's put it all in this book.

John McKenny, Senior Vice President and General Manager, BMC Intelligent Z Optimization and Transformation

Greg's coaching and work with our leaders and teams helped us design and deliver significant transformation and results again and again. The Next Normal is a must-read for anyone who knows the status quo will not achieve the results they seek. Greg provides an approachable, actionable, and proven system for leaders to challenge the old norms and empower their teams to make positive change.

Dr. Greg Giuliano is an advisor and executive coach to senior executives and teams all over the world, designing change leadership and team development strategies to lead organizational transformation. His mission is to help leaders and teams grow their capacity to enable positive disruption for markets, organizations, teams, and individuals.

Greg is the author of the #1 Amazon Bestseller Ultra Leadership: Go Beyond Usual and Ordinary to Engage Others and Lead Real Change and The Hero’s Journey: Toward a More Authentic LeadershipWhen not out on a trail running or hiking, he can be found singing with jazz trios in Portland, Oregon.

Twitter and LinkedIn: @greggiuliano

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