The Innovative Agent

Mark Sisson

A Clear Guide for Insurance Agents to Survive and Thrive

The insurance industry has experienced unprecedented disruption in the last decade. What was once a static, reliable career path is riddled with increased government regulation, competition and consolidation. The old, tried and true methods of attracting new customers no longer apply and for many, the future looks bleak.

How can an insurance agent regain market share, control of their business and enjoy exponential growth? By adopting The Innovative Agent’s roadmap for success. This simple, five step process gives you the tools and insight to embrace the new normal” within the industry and claim your piece of the pie.

Whether you’re a new independent agent or you’ve already grown a successful agency, this one-of-a-kind book provides a clear path forward using the basic principles of lean thinking and disruptive innovation. Let author and seasoned insurance professional, Mark Sisson, guide you on the path to success with his easy-to-implement and proven strategy to help you manage change today, tomorrow and beyond. Be a part of the entrepreneurial renaissance!

Mark Sisson

Mark Sisson specializes in providing insurance agents education, innovative programs and concepts to meet the challenges of fast moving technology and disruption that’s so prevalent in the insurance industry today.

Having worked for more than 17 years in the insurance industry, Mark has recently expanded his services to the insurance industry as instructor and author.

Mark continues to progress his passion of providing the tools and education insurance agents need so they can most effectively compete in this technology-driven environment.


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