The EXITPreneur’s Playbook

Joe Valley

“The EXITpreneur’s Playbook is the ultimate guide to selling an online business. We all need to transition our businesses someday, and those that learn from this book will have a smoother experience, an improved deal structure, and a stronger bank account.” —Walker Deibel, bestselling author of Buy Then Build

Most people start an online business for the freedom, autonomy, and money that come with entrepreneurship—but what they often find instead is the feeling that they’re running on a hamster wheel and can’t jump off. If you were looking to exit your business, would you know how? Do you know what your business is truly worth?

This book will shift your mindset from entrepreneur to EXITpreneur. After all, the majority of all the money you’ll ever make from your business comes on the day you sell—so it’s important to get the exit right. In The EXITpreneur’s Playbook, Joe Valley shares his experience in all facets of exiting an online business through direct experiences and real-life examples, with clear math and logic. You’ll learn to:

  • Assess the value of your business and reverse engineer a path to an incredible exit
  • Avoid the “ignorance discount” when selling a business on your own
  • Negotiate favorable deal terms and conditions
  • Calculate the all-important seller’s discretionary earnings
  • Create rock-solid pillars every buyer wants

The EXITpreneur’s Playbook is the definitive guide to achieving your own incredible exit, at the right time and value, and with the best deal structure that allows you to move on to your next adventure—with not just money in the bank, but satisfaction and peace of mind.

Press & Praise

Gino Wickman, author of Traction and Entrepreneurial Leap

"This book is a must-read for online entrepreneurs. The EXITpreneur's Playbook provides powerful, clear, and easy-to-read information to help you understand the value of your most valuable asset: your business."

Joe Valley is a serial entrepreneur, EXITpreneur, advisor, and partner at Quiet Light, one of the leading online-focused M&A firms in the world. He has built, bought, and sold over a half dozen companies of his own, and has helped thousands of online entrepreneurs achieve their goals. Joe holds a business degree from Northeastern University, is a ​Certified Mergers and Acquisitions Professional, and is a frequent guest expert in mastermind groups, on podcasts, and at events for online entrepreneurs throughout the world. He lives in North Carolina with his wife and two children. Learn more about Joe at

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