The Exit-Strategy Playbook

Adam Coffey

From the bestselling author of The Private Equity Playbook comes Adam Coffey’s second offering, The Exit-Strategy Playbook.

Explore the universe of potential buyers. Learn how to assemble a team of expert advisors to prepare your business for sale. Walk step by step through a typical investment-banker-led midmarket sale process from start to finish.

Adam Coffey has spent the last twenty years as CEO of three private-equity-backed national service companies. Through his experience executing a buy-and-build strategy, he has bought and sold more than 100 companies ranging in size from $1 million to $1 billion. Selling your business is an art. Learn from an experienced artist how to successfully navigate the sale process.

This book isn’t about selling fast—it’s about selling smart and achieving maximum value for the time and effort you’ve put into your company. Pick up The Exit-Strategy Playbook today and get an instant PhD in the art of the business sale.

Press & Praise

Sandy Ogg, Founder and CEO of Works, former CHRO of Unilever, former operating partner at Blackstone Private Equity

Adam is a skilled and determined CEO who has spent a lifetime thinking about growth. In this how-to book, Adam combines his deep understanding of the mind of an entrepreneur with sound and practical advice for anyone looking to sell a company. In The Exit Strategy Playbook, Adam shares his stories of buying and selling companies throughout his career and offers clear options for business owners to capture the most value possible as they navigate one of the biggest decisions of their lives.

Timothy Lappen, Founder & Chair, The Family Office Group & The Luxury Home Group at the law firm of Jeffer Mangels Butler & Mitchell LLP

Adam's earlier book, The Private Equity Playbook, has become the go-to work for the ins and outs of private equity, with tips from the master. The Exit-Strategy Playbook builds on the reader's knowledge, which is critical. Most business owners will sell once in a lifetime, so at the end of the process, they've learned a lot. The key to a successful sale is planning far in advance, but many of our clients come to us late in the process without knowing what they could have done earlier. Adam helps them avoid the pitfalls and maximize their returns by learning the ropes before entering into the ring.

Dr. John Ullmen, leadership consultant, bestselling author, keynote speaker, professor

Wherever Adam Coffey shows up—whether he's at the top of your organization chart, on your board of directors, or in front of your audience—great things happen. He's an inspiring and compassionate leader with a consistent track record of exceptional results for employees, customers, and investors during economic ups and downs alike. Just like he did in his first book, he gives exceptional, detailed, actionable advice illuminated by his real-world experiences. Read this book to learn how to sell your business and much more from a great leader.

President and CEO, bestselling author, and acclaimed guest speaker Adam Coffey is known for building high-performance cultures and driving transformative growth. Currently, Coffey leads CoolSys, a commercial refrigeration and HVAC service company. During his four-year tenure, CoolSys has increased revenue by 239% and EBITDA by 376% while growing to more than 3,000 employees. In April 2019, Coffey led the company through private equity sale from the Audax Group (Boston) to Ares Management (NYSE: ARES).

A licensed general contractor, pilot, former GE executive, alumnus of the UCLA Anderson Executive Program, veteran of the US Army, husband, and father of three, Coffey lives in Westlake, Texas.


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