The Elephant’s Dilemma

Jon Bostock

You know the moments of inspiration that come out of nowhere? Maybe it’s an idea for a product that will change people’s lives, or a way to solve a conflict. No matter the epiphany, this surge of excitement is often as fleeting as the good ideas we abandon too quickly. But what if we took a chance? What if we used our momentum to see our ideas through?

Our ancestors used their ideas for change. They took big risks to improve the lives of future generations, doing whatever it took with few alternatives. Now it’s our turn to take the risks and change the world, but we’re comfortable and complacent—even when we shouldn’t be.

In The Elephant’s Dilemma, Jon Bostock shares how he took a chance with his fascinating story of business success. He shows how we’re chained to our current reality, and what can happen when we break free and reimagine our future. His book is an urgent battle cry asking us to step forward, live a more fulfilled life, and leave a legacy for future generations.

Press & Praise

Kenny Nguyen, author of The Big Fish Experience and founder/CEO of ThreeSixtyEight

"The Elephant's Dilemma begs the question we all should be asking: if I stopped showing up to work tomorrow, would anything change? On more than one occasion, Jon has taken on risk to make sure his work mattered, and the lessons he shares are invaluable at any stage of your career. If you're searching to find or rediscover the meaning of your work, this book is a must for you."

Bryan Eisenberg, New York Times bestselling author of Waiting for Your Cat to Bark and Be Like Amazon, co-founder of Pelotero

"Jon Bostock tells it like it is, with sharp wit, profound insights, and incredible wisdom. He shows that it's possible to do more than just go through the motions--that we all have the power to leave a legacy that truly means something."

Kevin Lane Keller, E.B. Osborn professor of marketing, Tuck School of Business at Dartmouth College

"With a sharp eye and a wealth of practical experience, Jon Bostock's message of sustainable innovation is powerful and compelling. Inspiring and insightful, The Elephant's Dilemma can change lives and careers for the better."

Jon Bostock

Jon Bostock was a tethered elephant at General Electric for eleven years until he made his move and became the COO at Big Ass Fans (true story, real name). After restructuring the company and focusing on long-term economic sustainability, he was successful in shepherding the company’s landmark sale.

These concepts of disruption and sustainability inspired Jon to break free and start Truman’s, a company designed to reduce waste and clutter in the consumer cleaning products industry.

Jon lives in New Orleans with his wife, Marigny, and their two children, Evan and Will.

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