The Dream Machine

Dane Espegard

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For a CEO or business owner, the teams you lead are the heart of your enterprise. An investment in their fulfillment is an investment in your company’s future. As the landscape rapidly changes—more than anyone could have foreseen—organizations are scrambling to find and retain their best people. You have the chance to increase retention, drive productivity, and bring joy back to the workplace. It’s an opportunity to make a difference in the lives of your employees and the outlook of your business.

Will you take it?

In The Dream Machine, growth coach and retention expert Dane Espegard shares his system for developing a culture centered on dream planning and goal realization. Being part of a dreams culture means creating a unique list of desired experiences, whether it’s achieving a fitness goal, learning a hobby, or exploring a country never visited. From concept to execution, this book gives you the tangible process for helping your employees turn these dreams into reality and infuse more life into each day. Learn how you and your employees can maximize potential with this step-by-step guide for transforming your culture and driving your business to the next level.

Press & Praise

Justin Donald, national bestselling author and Founder of The Lifestyle Investor

Dane is an absolute expert at creating a vibrant culture. He is incredible at working with people and getting them tied into a big picture that gives them a compelling vision of the future along with purpose and meaning today. He has a gift for helping organizations retain and grow their best talent in a way that translates into results at all levels. I highly recommend this book to anyone who wants to take their business and relationships to the next level.

Michael Coscetta, Chief Commercial and Strategy Officer, Compass

Being a business owner is very time-intensive, and implementing a new system is not something most people want to add to their plate. The Dream Machine breaks the process down and puts the focus where it belongs: on the employee. I loved reading this book because it offers immediate value I can apply to my business!

Tucker Max, New York Times bestselling author

Pay attention to Dane. Do what he says, and it will change your business.

Dane Espegard is a division manager for Vector Marketing, the direct sales distributor of Cutco Cutlery. For nearly two decades, Dane has trained and managed thousands of young professionals in networking, interpersonal communication, and leadership skills, helping his teams and mentees realize their personal and professional goals. He is revolutionizing corporate cultures with his dreams program. Dane lives outside Minneapolis with his wife, Brookelynn, and their two daughters, Elin and Izzi.

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