The Death of Demographics
David Allison
Press & Praise
Don Peppers and Martha Rogers, PhD, co-authors of business bestsellers, including Managing Customer Relationships and Experiences: A Strategic Framework, the definitive textbook in the CRM and customer experience field
Valuegraphics takes the ol' time religion of demographics and stands it on its head. Better yet, this book delivers an effective and essential replacement.
Ginger Conlon, Thought Leadership Director at Genesys
This book is a must-read for every customer-centric business leader. It examines how any company can gain an unparalleled level of customer insight and the competitive advantage that goes with understanding customers' true motivators: their values.
Rory Sutherland, Vice Chairman, Ogilvy Group, Author of Alchemy: The Surprising Power of Ideas That Don't Make Sense
The practice of demographically defining audiences is so well established that it is easy to forget that it comes with a hidden cost: it may often be a self-limiting belief - a constraint on your thinking and on your creativity. Valuegraphics by contrast is liberating - since it helps provide us with a 'why' and a 'how' to complement the 'who'.