The Core Value Equation

Darius Mirshahzadeh

If you’re a CEO, three of the biggest pain points you face in today’s business world are:

  • Making the best decisions when the answer isn’t always clear
  • Maintaining a strong and consistent culture as your business rapidly grows
  • Attracting and retaining the best talent who are a strong culture fit

These problem areas lead to inconsistency, growing pains, and major roadblocks on how to take your organization to the next level. Thankfully, there’s a simple solution:

Discover, build, and create your core value driven organization.

In The Core Value EquationDarius Mirshahzadeh shows how core values create the ultimate decision-making engine for your organization that consistently produces spectacular results. Core values also create an “invisible manager” that sits next to every employee and holds them accountable to a common set of beliefs, actions, and outcomes, all without hiring a single person. Finally, core values are the best tool out there to recruit and support an army of diehard team members who speak the same language, create consistent results, and make your organization a magnet for like-minded individuals.

Press & Praise

Tony Hsieh, NY Times bestselling author of Delivering Happiness and CEO of

"The Core Value Equation is a step-by-step guide that all startups, founders, and CEO's should read if they wan to have their teams speaking the same language and build a thriving company culture."

Chip Conley, New York Times bestselling author and Strategic Advisor of the Airbnb Founders

"Darius Mirshahzadeh wrote a book that truly matters. His take on core values and how you make them come to life is a new, refreshing approach to an area of business that is typically severely underleveraged in most companies."

Gino Wickman, author of Traction and creator of EOS

"Core values are the foundation of every great company. They define your culture. Mirshahzadeh has taken a thought-provoking, impressive deep dive into this vital topic. Well done!"

Darius Mirshahzadeh

Darius Mirshahzadeh is a high growth CEO, serial entrepreneur, and culture building mad scientist who was ranked #9 on Glassdoor’s list of Top CEOs of Small and Medium Companies in the US. He’s led organizations that have won numerous Stevie awards, been named “#3 Best Place to Work” by San Francisco Business Times, and have landed at #40 on the Inc. 500 list of fastest-growing companies. Darius has been recognized in the New York Times and Inc. Magazine for innovation in corporate culture, and his business insights and thought leadership have been published in Huffington Post,, Fast Company, and Forbes.

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