The Core Value Equation

If you're a CEO, three of the biggest pain points you face in today's business world are:

• Making the best decisions when the answer isn't always clear
• Maintaining a strong and consistent culture as your business rapidly grows
• Attracting and retaining the best talent who are a strong culture fit

These problem areas lead to inconsistency, growing pains, and major roadblocks on how to take your organization to the next level. Thankfully, there's a simple solution: Discover, build, and create your core value driven organization. In The Core Value Equation, Darius Mirshahzadeh shows how core values create the ultimate decision-making engine for your organization that consistently produces spectacular results. Core values also create an "invisible manager" that sits next to every employee and holds them accountable to a common set of beliefs, actions, and outcomes, all without hiring a single person. Finally, core values are the best tool out there to recruit and support an army of diehard team members who speak the same language, create consistent results, and make your organization a magnet for like-minded individuals.