The Acorn Method

Henrik Werdelin

If you’re responsible for the growth of your organization—as a founder, C-suite executive, or a change agent—you know the landscape is changing. Mature companies invest 10x more than VCs but are growing slower than before. To create real, lasting growth, you’ll need a new mindset, one that borrows from not just the startup world, but also the natural world. Similar to how oak trees regenerate by dropping acorns that become new trees, you need to grow new lines of business within your existing organization. You need to learn how to build a forest—not just a bigger tree.

Henrik Werdelin specializes in applying lessons from startups to existing businesses to get them growing again. In The Acorn Method, he shows you how to create, implement, govern, and scale new business within your organization. You’ll get the step-by-step process, the philosophy behind it, as well as case studies of businesses that have grown using this method. By learning how to create “acorns” in your business, you’ll create longevity and ensure that other trees don’t grow quicker and steal your sunlight.

Press & Praise

Seth Godin, author, This is Marketing

"A treasure trove of insights and new approaches. Priceless wisdom for organizations seeking to grow."

--Dave Cobban, general manager of Nike Adventure Club

"Henrik is one of those rare people who is both master entrepreneur--as proven by the success of Bark--and insightful educator and coach--as proven by the success of Prehype. This new book brings together many of the brilliant concepts Henrik's shared with me that have helped me to be a better business builder."

--Scott Belsky, entrepreneur and chief product officer, Adobe

"How do you make every successive chapter of your business more innovative, despite the pressure to stick to a winning playbook? How do you overcome the tendency to become comfortable and complacent as a business scales? Henrik has the perfect blend of experiences and expertise to help established companies conjure up the vision and the action to transcend past accomplishments and grow to new heights. This book captures essential insights that are fuel for every organization with great aspirations."

Henrik Werdelin

Henrik Werdelin is the co-founder of America’s fastest growing pet brand BARK (makers of BarkBox) and is founding partner of Prehype, an international organization that helps entrepreneurs and companies build new ventures. Henrik has been part of startups that were acquired by Facebook and Microsoft, and has advised companies like Coca-Cola, LEGO, Novozymes, CitiGroup, Intel, Carlsberg, Leo Pharma, and Verizon. His methods are taught at Stanford and other leading universities and have been featured in Harvard Business Review, Bloomberg, Fast Company and other major publications. Originally from Denmark, Henrik lives in New York with his family.

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