Smart, Not Spoiled

Chad Willardson

Two-thirds of American parents today think their children are spoiled. From toys and laptops to smartphones and cars, our kids have grown increasingly entitled in what they believe we should do for them.

Kids may not appreciate the value of a dollar, but it’s hard to blame them. After all, what have they learned about money? Managing finances is rarely covered in schools, and as a parent, you probably don’t know where to start. How do you provide a strong foundation of financial knowledge for your kids with these gaps? What should they learn each year? How do you teach a skill set you never received yourself?

In Smart, Not Spoiled, financial expert and bestselling author Chad Willardson provides you with practical tools, tips, and stories that will help you teach the kids in your life how to think about money. Chad explores the seven skills your kids should know—and master—before they’re adults and helps you improve the financial literacy of everyone in your household. When it comes to financial success, you want your kids informed and prepared. This book is your chance to learn together so that the new path you forge for future generations is the right one.

Press & Praise

Vess Pearson, CEO and Co-Founder at Aptive Environmental

In an easy-to-understand way, Chad masterfully teaches parents financial literacy that should be passed down to every child. Your kids won't learn anything in this year's school year that will be more helpful than the principles contained in Smart, Not Spoiled.

Justin Batt, Founder of Daddy Saturday Foundation, author, and TEDx speaker

Chad is using his long-standing track record as a financial expert and his own experience as a successful father who's raising five world-changing kids to give us a plan that will make it so much easier to raise smart, not spoiled kids.

Matt Munson, CFO, author, and professor at Chapman University

Chad gave us the roadmap to live life to the fullest and achieve financial freedom with his first book Stress-Free Money. Now he gives us the ability to give that same gift to our children in this book, Smart, Not Spoiled. Another home run.

Chad Willardson, CFF, CRPC®, AWMA®, is the President of Pacific Capital, a fiduciary wealth advisory firm he founded in 2011 that serves entrepreneurs and families. His bestselling first book, Stress Free Money, has been featured in Forbes’s “21 Books To Read In 2021” and on NBC News and Yahoo! Finance. In addition to serving the family office clients of Pacific Capital, Chad also manages the $375 million investment portfolio as the elected City Treasurer in his community. Chad is recognized as one of the top wealth management experts in the country and has appeared in The Wall Street Journal, Forbes, Inc., U.S. News & World Report, InvestmentNews, Entrepreneur, and Financial Advisor MagazineHe lives in Southern California with his wife, Amber, and their five children.

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