Sales Jiu-Jitsu

Elliott Bayev & Daniel Moskowitz

There are thousands of books on sales, and there are a growing number of books trying to tease out practical philosophies from Jiu-Jitsu. But what if a book did both?

What if it combined proven and repeatable sales tools, systems, and processes with the actionable principles from Jiu-Jitsu to create a framework for success?

That would be a book that serious sales leaders—those who want proven effectiveness, not platitudes or theory—could use to start generating results right away.

Sales Jiu-Jitsu is that book. Elliott Bayev and Daniel Moskowitz share a complete sales system for elite leaders and entrepreneurs to take their already successful sales teams and turn them into sales black belts. This book provides practical and actionable steps you can use to get results with your teams on their next sales engagements. Whether you are new to sales or a world-class salesperson who is leading sales teams, this book will give you a competitive advantage in your industry.

Elliott Bayev has more than thirty years of martial arts experience with twenty-four in Brazilian Jiu-Jitsu. He’s a second degree black belt and Masters World silver medalist, Pan silver medalist, and was a double gold medalist at the 2017 Rickson Gracie Cup. Elliott owns OpenMat Mixed Martial Arts in Toronto and offers online Jiu-Jitsu Instruction for beginners at

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