Mona Patel

What if we could affect profound positive change by creating more innovative companies?

Too many people feel stuck at work.

They have ideas that could really disrupt the market and help their companies create beautiful, innovative, game-changing products and services, but a host of reasons hold them back.

This book dives into those reasons, and offers a techniques to help people unlock their creativity and generate brilliant ideas. It’s a philosophy and methodology used successfully for years with Fortune 500 clients, and it’s the driving force behind the incredible growth of Motivate Design, a leading user experience design agency.

In Reframe, the CEO, Mona Patel, shares her recipe for the first time, along with the compelling story of how she got there, on how to spark innovation and creativity anywhere, anytime.

Those who are disappointed by the stagnation that plagues companies trying to be innovative will find fun and highly effective ways to remove mental, professional, and organizational barriers and bring out (and condition) each employee’s creative muscle. The goal of Reframe is to help you see the difference between facts and beliefs, impossible and possible, and problems and opportunities. The shift in how you see things changes everything.

Case studies, advice from years of strategic design and innovation consulting, and a how-to guide for a unique creative framework, provide convincing evidence that your organization’s next big idea is around the corner. This book will help you conquer roadblocks, identify opportunities and generate brilliant ideas.

Press & Praise

Seth Godin, Author of Your Turn

Why not? What if? If those questions give you pause, it might be because you ve been carrying around the wrong frame. In this personal book, Mona Patel wants to outfit you with a new way of seeing and working.

Adam Grant, Wharton Professor and New York Times bestselling Author of Give and Take

Part business, part personal development, Reframe is full of practical ways to jumpstart innovation.

Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

This book, like its author, is innovative, clear, and able to open pathways to new ideas.

Mona Patel

Mona Patel is the CEO and Founder of Motivate Design, a user-centered design agency based in New York City. Motivate Design helps clients discover customer needs and design solutions that meet those needs. Through her experience, Mona developed the Reframework, an 8-step process that any company can use. In recent her book, Reframe: Shift the Way You Work, Innovate and Think, Mona demonstrates how this process helps companies innovate and design simple, beautiful experiences. In addition to helping clients and other Fortune 500 companies feel unstuck, Mona is also a teacher at Parsons, the New School for Design.

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