Primal Storytelling
Anthony Butler
“I woke up to my mother’s screams”
These are the first words of Anthony Butler’s Primal Storytelling. From a fire in Montana to the streets of Fallujah, Iraq, to the war for attention among 1.5 billion websites globally, Butler proves time and again that stories are the most effective way to capture human attention.
Two years into running his own digital agency, Butler was stunned when a new client left. The work was good, they said, but the results weren’t consistent. So Butler set out to fix it—to design a reliable digital marketing system that would always come out ahead.
The result is a cutting-edge approach that combines evolutionary psychology with age-old story techniques to create high-performing digital content that cuts through the noise. Whether you’re competing for local foot traffic or global downloads, Primal Storytelling will help you forge authentic connections with your audience, improve your brand performance in social media and SEO, and supercharge your content results.
Press & Praise
Anthony Butler deeply understands content marketing and how to use brand storytelling to connect with online audiences.
Anthony Butler created and implemented a strategic marketing campaign for our company that achieved results beyond our expectations. Primal Storytelling is a powerful guide to creating brand content.
I've known Anthony Butler for several years, and he has enabled me to look at marketing in a different way. His experience and ideas on how to truly connect with people, often through rich stories, have broadened my marketing understanding and helped my business grow.
