Primal Storytelling

Anthony Butler

“I woke up to my mother’s screams”

These are the first words of Anthony Butler’s Primal Storytelling. From a fire in Montana to the streets of Fallujah, Iraq, to the war for attention among 1.5 billion websites globally, Butler proves time and again that stories are the most effective way to capture human attention.

Two years into running his own digital agency, Butler was stunned when a new client left. The work was good, they said, but the results weren’t consistent. So Butler set out to fix it—to design a reliable digital marketing system that would always come out ahead.

The result is a cutting-edge approach that combines evolutionary psychology with age-old story techniques to create high-performing digital content that cuts through the noise. Whether you’re competing for local foot traffic or global downloads, Primal Storytelling will help you forge authentic connections with your audience, improve your brand performance in social media and SEO, and supercharge your content results.

Press & Praise

Andrew W. Singer, Managing Partner at Tannenbaum Helpern Syracuse & Hirschtritt

Anthony Butler deeply understands content marketing and how to use brand storytelling to connect with online audiences.

Domenick A. Chieco, Co-chairman of Milrose Consultants

Anthony Butler created and implemented a strategic marketing campaign for our company that achieved results beyond our expectations. Primal Storytelling is a powerful guide to creating brand content.

Joe Wright, CEO of Kennon Products

I've known Anthony Butler for several years, and he has enabled me to look at marketing in a different way. His experience and ideas on how to truly connect with people, often through rich stories, have broadened my marketing understanding and helped my business grow.

Anthony Butler is the founder of the digital marketing agency Can-Do Ideas and the creator of the Primal Storytelling content system. A highly regarded expert in brand storytelling and digital marketing, Anthony graduated from the United States Military Academy at West Point and the US Army Ranger School. He is a combat veteran and commanded an infantry company in Iraq during the invasion of Baghdad. He is also a Brazilian Jiu-Jitsu blackbelt and currently resides in Montana with his wife and two sons.

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