Pouring with Heart

Cedd Moses

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Everyone thought Cedd Moses had lost his mind when he used his life savings to open ten bars in struggling Downtown Los Angeles. Not only would those venues help lift the communities around them—they’d go on to set a new standard for bars in LA, setting the stage for one of greatest bar success stories in American history.

Moses attributes this remarkable success to one thing. Pouring with Heart.

In this love letter to the bar world, Moses shares the secrets of what it truly means to be of service, pulling back the curtain on the magic a guest feels when in the presence of a bartender they love.

Pouring with Heart demolishes the myth of bartending as a dead-end gig by using data and decades of experience to break down what it takes to cement a legendary career behind the bar.

Press & Praise

Danny Meyer, author, Setting the Table, The Transforming Power of Hospitality in Business

The most important ingredient of any great bar is the gracious spirit of the person standing behind it. Pouring with Heart mixes an inspiring story of how caring for others is not only a great business model but a proven path for professional growth that creates meaningful relationships on both sides of the bar. I admire how lovingly Pouring With Heart inspires those around them to mix into each drink a memorable appreciation for humanity.

Jack McGarry, Managing Partner, The Dead Rabbit; author; winner of the World's Best Bar award

If you want to be successful in the bar business, there is no better authority than Cedd Moses. He has created amazing bars, and his calling is building careers for bartenders.

Sean Finter, Founder, Barmetrix; coach; speaker

I'm only here today because a boss like Cedd Moses invested in me like I was a future businessman while I was washing dishes at a truck stop. To know Cedd is changing the lives of thousands at his venues around the country gives me hope for the next generation of hospitality leaders.

Cedd Moses is the Founder and Chief Vision Officer of Pouring With Heart, a hospitality company that operates twenty-five bars, historic restaurants, and beer halls across Los Angeles, San Diego, Austin, and Denver.

Moses and his team of pioneers garnered national recognition for their part in revitalizing Downtown LA circa 2002. Today, you can find their bars growing across the country, with Moses also spearheading the For Each Other fund, a charity that supports Pouring With Heart bar staff in need. All profits of this book will go to the For Each Other Fund.

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