Passion to Serve, Grow, and Prosper

Sandana Dass

In an industry with paper-thin margins, R1 International has become the world’s largest rubber-trading company. Its meteoric rise took place because its founder, Sandana Dass, had a singular vision: to create a unique company to redefine rubber trading.

Passion to Serve, Grow, and Prosper gives you an insider’s view of R1’s journey to success. Reflecting on the company’s remarkable growth and impact, Sandana Dass reveals how the culture he created motivated individualistic traders to work together as a virtual global family and rewarded those who were willing to work for a common cause. Perhaps most importantly, Sandana shows you how you can enable R1 to keep growing through your own passion, setting an example for leaders in other global industries.

R1’s culture transforms ordinary people into an extraordinary team. Become part of its shared purpose—and transform yourself as well.

Sandana Dass

Sandana Dass joined the rubber industry in 1973 as a “rubber scholar” with the Malayan Rubber Fund Board, a position that led him to a twenty-eight year association with MARDEC, the Malaysian Rubber Development Company. In 2001, Sandana founded R1 International and became its group managing director and CEO. He oversees R1’s global operations in nine countries and shares his forty-plus years of experience by acting as an expert advisor on rubber trade and marketing to the Government and trade associations. Sandana Dass has an honors degree in Economics and a master’s in Entrepreneurship.

More Lioncrest Work

View All Books