One in A B1llion

John Hittler

“Now that I know my genius talent, Tuesdays feel like Saturdays.”

There’s a secret superpower embedded in your DNA. Can you name it? It’s your genius talent, the thing you do better than anyone else on earth. You weren’t born knowing what it is—you have to discover it. When you do, work will feel like play, not soul-crushing monotony. Living within your genius means doing what you’re meant to do, rather than worrying about the things you should do only because they’re part of your job description.

John Hittler lived with his own genius talent for nine years before he finally used it. In One in a Billion, he’ll help you identify your unique gift, walk you through the process of bringing that genius talent forth in your life, and anchor things with a purpose that gives meaning to the work you do. That’s just the beginning; this book also grants you access to the Evoking Genius community at to access supplemental materials and share your genius talent with other people who have discovered their own.

Press & Praise

Phillip, genius in training

"I 'read' the book, which is to say, I read enough to realize that I needed to get into the web laboratory, where I was connected to two great learning partners. It took us 4 calls to get our genius talent statements, and the book and the online process helped us get there. Certainly challenging at times, and we even got lost--but we eventually made it through and are glad we did."


"After reading the introduction of One In A Billion, I decided that I just did not have the time or patience to join a group. I chose instead a 1:1 consultation, and scheduled right away. Thrilled with the result, and my talent has already paid off quite nicely! Get the book."


"If you want a super competitive advantage, in life and in business, find your genius. This book doesn't just tell you how, it shows you in step-by-step fashion. I did not love the book, I loved the process laid out."

John Hittler

John Hittler is a transformational business coach and owner of Evoking Genius coaching firm. John’s genius talent is creating seemingly impossible outcomes that address multiple diverse agendas. He has worked with over 200 companies and has helped more than 8,000 people discover their unique genius talent. He’s a member of the Forbes Coaches Council, author of The Motivation Trap, and an in-demand corporate speaker. John resides in San Jose, California, and is a happily married father of seven, an extreme athlete, and a dedicated volunteer in the field of domestic violence. He can be reached at

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