Niching Up

Chris Dreyer

Chris Dreyer didn’t begin his professional journey thinking he would establish one of the most successful SEO agencies in the country. In fact, he studied history in college and landed his first job as a detention room supervisor for a local high school (this wasn’t part of the plan, either). When his Google query, “how to make money online,” directed him to digital marketing courses, Chris found his calling. Soon his own sites ranked number one for “double chin,” “stained concrete,” and “acai fruit.”

The rest, as they say, is history.

Now, hits the top of industry lists year after year as an SEO agency for personal injury lawyers. The company is one of the best for a simple reason: Chris has found his niche. In Niching Up, Chris reveals the path to enduring notoriety and long-term profitability by way of a streamlined, specialized market focus. He debunks the myths associated with selecting a specific target and shares his stories of making it big by reducing his prospects. Sometimes success is about having the right mindset. Through Chris’s personal stories of lessons learned and how he’s learned them, you’ll realize that good opportunities come to those who simplify.

Press & Praise

Joe Fried, nationally recognized truck accident attorney

Having built a national law practice and reputation hyperfocused on representing victims of truck crashes, I am living proof of how anyone can succeed by what Chris is calling niching down. Keep the focus tight and the magic will follow.

Mike Papantonio, nationally known torts lawyer and co-host for Ring of Fire

Sometimes you have to take a stand in an area where others won't. Niching can be not only a lucrative opportunity but also have an enormous social impact.

Shay Rowbottom, CEO of Shay Rowbottom Marketing

There's nothing more powerful than finding your voice and building a community in an underserved niche.

Today, Chris is the CEO and founder of, an SEO agency specializing in elite personal injury law firms and 5x consecutive member of the Inc. 5000 during the years of 2018-2022. received the UpCity Excellence Award in 2019 and 2020, an honor reserved for the top 1 percent of the nation’s marketing agencies. In addition to owning and operating Rankings, Chris is a real estate investor and podcast host, and was included in The Silicon Review’s 30 Best CEOs of the Year 2021. He is a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum.

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