Niching Up
Chris Dreyer
Press & Praise
Joe Fried, nationally recognized truck accident attorney
Having built a national law practice and reputation hyperfocused on representing victims of truck crashes, I am living proof of how anyone can succeed by what Chris is calling niching down. Keep the focus tight and the magic will follow.
Mike Papantonio, nationally known torts lawyer and co-host for Ring of Fire
Sometimes you have to take a stand in an area where others won't. Niching can be not only a lucrative opportunity but also have an enormous social impact.
Shay Rowbottom, CEO of Shay Rowbottom Marketing
There's nothing more powerful than finding your voice and building a community in an underserved niche.