Chris Dreyer didn’t begin his professional journey thinking he would establish one of the most successful SEO agencies in the country. In fact, he studied history in college and landed his first job as a detention room supervisor for a local high school (this wasn’t part of the plan, either). When his Google query, “how to make money online,” directed him to digital marketing courses, Chris found his calling. Soon his own sites ranked number one for “double chin,” “stained concrete,” and “acai fruit.”
The rest, as they say, is history.
Now, Rankings.io hits the top of industry lists year after year as an SEO agency for personal injury lawyers. The company is one of the best for a simple reason: Chris has found his niche. In Niching Up, Chris reveals the path to enduring notoriety and long-term profitability by way of a streamlined, specialized market focus. He debunks the myths associated with selecting a specific target and shares his stories of making it big by reducing his prospects. Sometimes success is about having the right mindset. Through Chris’s personal stories of lessons learned and how he’s learned them, you’ll realize that good opportunities come to those who simplify.
Press & Praise
Having built a national law practice and reputation hyperfocused on representing victims of truck crashes, I am living proof of how anyone can succeed by what Chris is calling niching down. Keep the focus tight and the magic will follow.
Sometimes you have to take a stand in an area where others won't. Niching can be not only a lucrative opportunity but also have an enormous social impact.
There's nothing more powerful than finding your voice and building a community in an underserved niche.