Alex Barseghian

The global marketplace is booming, and, as it grows, one thing is becoming evident: brands that are aligned to the individual needs and community thinking will be the winners of tomorrow. In industries ranging from food to tech to healthcare, customers want high-quality products and personalized experiences rather than one-size-fits-all solutions. Technology will be the ultimate enabler for companies to connect with people. To stay afloat in this rapidly shifting economic landscape, businesses need to ride the wave of Localmotion.

In this indispensable guide, Alex Barseghian, a leader in connecting companies to their customers, gives an insider’s look at this new commercial terrain and offers tips and techniques on how to successfully shift business models. Exploring three main facets of localization—individuals, global and regional markets, and technology—Alex shows how organizations can confront challenges, embrace the local movement, and connect with consumers on a deeper level.

It’s time for industries to get up close and personal with their customers—and Localmotion is the essential tool to show them how.

Alex Barseghian

Alex Barseghian is the group vice president of sales and marketing for United States retail at Blackhawk Network. He is responsible for driving over $15 billion in revenue for products and services through retail and digital channels. Previously, he headed Original Content for Blackhawk, where he was in charge of new products, as well as successfully launching Happy Cards in over 50,000 retail locations. In 2008, he founded Samba Connects, which became the fastest growing company in the United Kingdom and was a top 50 fastest growing company in Canada two years in a row prior to its acquisition by Blackhawk in 2016. He has held various senior positions at Aeroplan, Royal LePage, and MDS International. An entrepreneur at heart, Barseghian thrives at scaling products and companies by simplifying and operationalizing complex problems.

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