Listening for Growth
Entrepreneurs all want the same thing: growth. Exceptional growth. Rapid growth. Only recently though, in the age of lean startups and growth hacks, have we begun to think that there might be a formula for achieving it.
Still, the failure rate for startups is unprecedented. Our world is flooded with ruined businesses, broken entrepreneurs, discarded products, and failed A/B tests. With all our data and SaaS and algorithms, what are we missing? Why do some startups succeed while most fail? What separates the entrepreneurs who thrive from the many who stumble? What if the secret to growth is not a secret at all, but as simple as learning to listen?
In Listening for Growth, Matty Wishnow answers these questions and confronts the fallacies of prevailing startup methods, offering an alternative in which entrepreneurs and their startups grow healthy, together. There is no shortcut to growth, no magical hack or unicorn’s path. But there is a practice that will work for any founder and any organization willing to lean out, tune in, and listen.
Press & Praise
If 'growth at all costs' costs too much, this is the guide for healthy growth—for startups, their founders, their people, and their products.
In Listening for Growth, Matty Wishnow helps you master the most important skill in entrepreneurship that too often we overlook or forget: the skill of listening. Doing so is harder and more important than you think. Reading this book will pay enormous dividends in the growth of any entrepreneurial venture.
Listening for Growth is required reading for entrepreneurs at any stage in their journey. It delivers actionable insights on sustainable business and interpersonal growth.