Life Profitability

Adii Pienaar

What does “success” mean to you?

If you’re an entrepreneur, this probably feels like a straightforward question with a simple answer: you want your business to thrive. You want to make a profit, stand out, be noticed. But then what? Are you done? Are you fulfilled? Are you happy?

For Adii Pienaar, selling two multimillion-dollar businesses wasn’t enough. He was an entrepreneur because he wanted freedom; instead, he was stuck in a destructive cycle, almost losing everything in his constant search for more. That’s when he changed his mindset, his expectations, and his life.

In Life Profitability, Adii provides you with a new perspective for becoming self-aware, recognizing your values, and understanding your impact. An enriched life and a successful business are not mutually exclusive. In fact, this book will provide you with the first steps in building a business that is more sustainable, with increased options for you, your employees, and your community. Learn how to give yourself some space, measure meaningful output, and live with intention so that you can maximize profit that truly counts.

Press & Praise

Paul Jarvis, bestselling author of Company of One

"I've always wanted a business that supports my life, not a life that supports my business. Adii's book beautifully illustrates this by adding an important key performance indicator to your work: life profitability."

Hiten Shah, the most generous founder in Silicon Valley

"Adii breaks down the myths of being an entrepreneur, using his personal experiences as an example. His book also serves as a guide on how to find your own path as a modern entrepreneur. A must-read for aspiring entrepreneurs and those who are lost and looking for meaning from their journey."

Eliot Peper, bestselling author of nine novels, including Bandwidth, Cumulus, and, most recently, Veil

"Don't read this book looking for answers. Read it because you want something much more valuable: to ask better questions. Adii's curiosity is contagious, and these generous field notes from his quest for personal and professional growth will aid you on your own journey."

An entrepreneur and founder of two global multimillion-dollar companies, Adii Pienaar prides himself on the commercial and life profitability of his businesses.

Adii’s personal journey enabled him to discover a rich, fulfilling life that coincides with a sustainable strategy for success in the workplace. His concept of life profitability is now gaining momentum in the business world. A native of South Africa, Adii lives in the winelands of Cape Town with his wife, Jeanne, and their two children.

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