Learning to Build

Bob Moesta

If you’re an innovator or entrepreneur, you challenge precedent and disrupt the status quo. You trust that the result is worth the struggle and embrace change because it could equal progress.

You have blind faith. You know that success isn’t reserved for the superstars, but you remain humble because failure is always a possibility.

This journey of entrepreneurship and innovation shouldn’t be a solo trip. If you’re missing something, struggling to begin, or have reached a plateau, fellow entrepreneur and innovator Bob Moesta knows your next steps because he’s been there himself. Now, in Learning to Build, Bob helps you develop the five fundamental skills every successful innovator practices to be their best. He provides you with the resources you need to learn these skills, grow through experience, and adapt your mindset. Bob has coached entrepreneurs for twenty years and developed more than 3,500 new products. He’s experienced success because of the insight his mentors have shared with him, and now Bob is paying it forward. Join him as he recounts his trials and tribulations and sheds light on the path that will lead you to your greatest breakthrough.

Press & Praise

Jon Lax, Vice President of Design AR/VR at Facebook

People believe innovation is some magic reserved for a select few companies and individuals. In reality, innovation is an ability that can be learned and mastered. Bob taught me many of the necessary skills over a decade ago, and through this book, he can teach you, too.

Max Wessel, Executive Vice President and Chief Learning Officer at SAP

Bob is one of the industry's masters. In Learning to Build, he distills years of experience into a practical guide toward building those skills essential to innovation. It's a must-read for entrepreneurs, business owners, and all those seeking to innovate in their lives and work.

Terry Waters, CEO of Devada, Inc

Through well-researched content, personal anecdotes, and reflection on his own experience as an innovator, Bob reveals the skills required for success. This book is vital for those who want to master innovation.

Bob Moesta is a builder, teacher, entrepreneur, author, and co-founder of The Re-Wired Group, a design and development firm based in Detroit, Michigan. Early in his career, Bob received an education in building and launching new products from renowned innovators Dr. Clayton Christensen, Dr. Genichi Taguchi, Dr. W. Edwards Deming, and Dr. Willie Hobbs Moore. The worldview he gained has enabled him to work on and launch thousands of new products over the last thirty years, be the founder of ten different companies, and become a mentor to the next generation of builders and problem solvers. Bob is an adjunct lecturer at the Kellogg School at Northwestern University and a guest lecturer at Harvard Business School, and MIT’s Sloan School of Management.

More Lioncrest Work

View All Books