Law Firm SEO

Jason Hennessey

If you’re a lawyer, competition drives you—but not just in the courtroom.

You can’t rely on success alone to stand out in today’s market. You need an advantage you can depend on, a digital marketing expert or agency you can trust. Unfortunately, without industry knowledge, hiring one is not as simple as trusting your gut or a list of credentials.

In Law Firm SEO, Jason Hennessey shares the proven SEO strategies he’s used for two decades to earn more than $500 million in new cases for his clients. The world of digital marketing is complex. It’s easy to hire the wrong team and lose valuable time and money. Jason shows you how he has reverse-engineered the Google algorithm with practical tools and techniques and without technical complexity. You don’t need to be an SEO expert to leverage digital marketing. Whether you’re a law student, solo practitioner, senior partner, or marketing director, this book will show you how to take your firm to the next level, increase revenue, and give you the competitive edge you need to stay ahead.

Press & Praise

Rich Newsome, trial lawyer and Founder of

Jason Hennessey is the platinum standard for digital marketing and search engine optimization. In a world of so many charlatans and snake oil salesmen in the digital marketing space, he is the real deal.

Harlan Schillinger, Board Member of the National Trial Lawyers Association

Jason is a straight shooter in business and in his personal life. He is one of the most knowledgeable marketers in the industry. I go to him whenever I have questions about SEO and Google.

Braden Pollack, Founder of Legal Brand Marketing

I've been doing digital marketing for law firms for the past sixteen years. I've used every SEO out there. Jason is the best. He's the only person we recommend to our clients, and the only SEO we use for our projects.

Jason Hennessey is an author, entrepreneur, and internationally recognized SEO expert focused on dissecting, demystifying, and reverse-engineering the algorithms behind the world’s most popular search engines. He’s the CEO and Founder of Hennessey Digital, a multimillion-dollar digital marketing agency recognized by Inc. as one of the fastest-growing private companies in the United States. A digital search marketing correspondent for the Washington Post, Fox Business, CNBC, and CBS News, Jason is also a highly sought-after public speaker, prolific angel investor, and an active board member of several nonprofits. He lives in Los Angeles with his wife, Bridget, and their three children.

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