Irrational Loyalty

Deb Gabor

Eventually, every organization faces a serious branding disaster. Think of United Airlines, Wells Fargo, Uber, and other companies whose tribulations made front page news. Poor business decisions, corrupt cultures, or just plain bad luck can lead to major PR meltdowns, sending once-loyal consumers fleeing in droves. But there’s a right way to handle controversy and come out stronger on the other side.Using recent high-profile brand implosions as prime examples, Deb Gabor demonstrates how top companies that break their promises inevitably suffer, and she explores the routes the more agile ones have taken to full recovery after letting their customers down. One of the world’s premier branding experts, Gabor provides invaluable insights that will help your own enterprise build positive brand equity, good will, and the “irrational loyalty” that will support your brand long-term through the best and worst of times. This is your essential guide to building Irrational Loyalty.

Press & Praise

Andy Buyting, founder & CEO, Carle Publishing

"There are very few people in the world who understand branding better than Deb. Her insights will make you rethink what successful branding is really about."

Melissa Biggs Bradley, founder & CEO, Indagare

"Deb is a branding ninja who knows the art of building customer loyalty in an age of increasing disloyalty. Every company that cares about having an emotional connection with their customers needs to understand what Deb has spent years learning about irrational loyalty."

Lindsay Lyons, VP corporate marketing, Epicor

"Deb has turned her passion for building better brands into an extremely successful business, but has also taken the rare step of sharing her 'secret sauce' with any and all who want to learn. You will come out of any time spent working with or listening to Deb smarter, no matter how much experience you already have under your belt!"

Deb Gabor

Deb Gabor is the founder of Sol Marketing, a consultancy that has led successful strategy engagements since 2003 for global brands like Dell, Microsoft, and NBCUniversal, and for numerous digital brands, including Allrecipes, Cheezburger, HomeAway, and many more. A leading expert on brand disasters, she is the author of Branding Is Sex: Get Your Customers Laid and Sell the Hell out of Anything, and she has been featured in USA Today and other major publications. A displaced Midwesterner, Deb currently lives in Austin, Texas, but travels frequently to help her clients build bulletproof brands.

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