Into the Impossible

Brian Keating

How can you unlock creativity and imagination to inspire, teach, and lead? What mental models do the world’s most accomplished scientists use to supercharge their creativity and strengthen their most precious collaborations?

In this mesmerizing collection of interviews with some of the world’s brightest minds, you’ll discover that achieving greatness doesn’t require genius. Instead, dedication to a simple set of principles, habits, and tools can boost your creativity, stoke your imagination, and unlock your full potential for out-of-this-universe success.

Through their own words, you will discover why Nobel Prize-winning scientists credit often-overlooked “soft skills” like communication, motivation, and introspection as keys to their success. You’ll see why they turn to curiosity, beauty, serendipity, and joy when they need a fresh view of some of the universe’s most vexing problems…and how you can too, no matter what you do!

Within the pages of Into the Impossible: Think Like a Nobel Prize Winner, the wisdom of nine Nobel Laureates has been distilled and compressed into concentrated, actionable data you can use. While each mind is unique, they are united in their emphasis that no one wins alone—and that science, and success itself, belongs to us all.

Brian Keating is the Chancellor’s Distinguished professor of physics at the University of California, San Diego. He has lectured on six of the seven continents, including Antarctica. He is an expert in the study of the universe’s oldest light, the cosmic microwave background, which he uses to investigate the origin and evolution of the universe. In 2014, amidst the purported detection of a long-sought signal heralding the “spark that ignited the Big Bang’, Keating was busy co-teaching a course at UC San Diego entitled “Poetry for Physicists”, with Pulitzer Prizewinner Rae Armantrout. His first book, Losing the Nobel Prize was ranked a Best Science Book of the Year by Science Friday, Physics Today, Forbes Magazine, and selected as an Amazon Editors’ Pick as a Best Nonfiction Book.

Keating’s second book, Into the Impossible: Think Like a Nobel Prize Winner, is based on interviews from his top ranked podcast, The INTO THE IMPOSSIBLE Podcast. Think Like a Nobel Prize Winner distills the life-lessons of 9 Nobel Prize winners into a self-help guide for STEM professionals and beyond.

More Lioncrest Work

View All Books