How to Succeed in Franchising

Mark Laughlin

At some point in their lives, most people think about going into business for themselves. For these people, franchises can provide a unique opportunity.

With approximately 3,000 franchises in more than seventy categories spread out across the USA, navigating that playing field can be intimidating. That’s why you need How to Succeed in Franchising. In clear, concise language it will show you how to run your own business by leveraging the power of franchises.

Author Mark Laughlin has decades of experience in the franchising industry, and he shares his practical, savvy insights on topics ranging from self-assessment, financial requirements, choosing the right franchise, the application process, and finally how to get your business up and running.

Filled with expert inside advice, this is book is like having a private session with one of the nation’s most respected franchise consultants. It’s a must-read for budding entrepreneurs and those who want to take control of their own business destiny.

Press & Praise

Richard Nonelle, Founder and CEO of Window Genie

"Mark has been a trusted colleague of mine for over 12 years. He is at the top of his game and one of the best in the business."

Mark Laughlin

Mark Laughlin is an author, franchise coach and entrepreneur, with close to 30 years experience on all three sides of franchising: franchise, franchisor and franchise coach. Mark had great successes as a franchisee with three different franchise chains in three different niches, building each one to top performance levels before selling them for a profit. He then took his experience and expertise to the other side of the table and began working in sales development and coaching for a number of franchises. Mark joined The YOU Network in 2012, where he is currently based. He lives in Cheyenne, Wyoming, with his wife Jaye.

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